Privacy Policy

The Policy is for information purposes and serves satisfaction of the information obligations imposed on the data controller under GDPR, i.e. Regulation (EU) 2016/679 of 27 April 2016 and, in case of personal data of UK citizens, the UK General Data Protection Regulation and Data Protection Act 2018 (“UK GDPR”).

1. DATA CONTROLLER

   1. The Controller of personal data is the Urban Mobility Alliance, with its registered address at Aviation House, 125 Kingsway, London WC2B 6NH.
   2. You may contact the Controller via email at contact@umalliance.com.

2. DATA WE COLLECT

   1. The Website provides information about the Urban Mobility Alliance.
   2. When you visit the Website, certain technical data may be collected automatically through cookies and web server logs.
   3. This may include information such as: IP address, browser type, device information, pages visited, and time and date of access.
   4. This information is used only for operation, security, and improvement of the Website.

3. PURPOSES AND LEGAL BASES OF DATA PROCESSING

   Your Data may be processed for the following purposes:

   1. Operation and administration of the Website — Article 6.1(f) GDPR (legitimate interest).
   2. Analysis of Website traffic and performance using analytical tools such as Google Analytics — Article 6.1(f) GDPR.
   3. Responding to enquiries sent via email — Article 6.1(f) GDPR.
   4. Compliance with legal obligations where applicable — Article 6.1(c) GDPR.

4. DATA RECIPIENTS & SHARING

   1. Data may be processed by third parties supporting operation of the Website, including hosting providers, analytics providers (e.g. Google Analytics), and IT service providers.
   2. Such entities process Data only on behalf of the Controller and in accordance with applicable data protection laws.
   3. Important Note on Alliance Members: Personal data collected through this Website is solely controlled by the Urban Mobility Alliance and is not currently shared with, sold to, or distributed among individual alliance member companies (such as PORT, NCP, Deliveroo, QPark, Saba, or Apcoa).

5. RIGHTS OF DATA SUBJECT

   Each User has the right to:

   1. access their Data
   2. rectify their Data
   3. request deletion of Data
   4. restrict processing
   5. object to processing
   6. withdraw consent where applicable
   7. lodge a complaint with the competent supervisory authority, including the Information Commissioner’s Office (ICO) or the relevant EU supervisory authority.

6. COOKIES

   1. The Website uses cookies to ensure proper functioning and to analyze traffic.
   2. Cookies may be used to: operate and secure the Website, analyze usage and improve the Website, and measure performance of marketing activities.
   3. Third-party services used on the Website may include: Google Analytics, Google Ads, Apple Search Ads, Facebook Ads.
   4. Users may manage or disable cookies through their browser settings.

7. SECURITY

   The Controller applies appropriate technical and organizational measures to protect Data against unauthorized access, loss, or unlawful processing.

8. FINAL PROVISIONS

   This Privacy Policy comes into effect as of 23rd March 2026.